DIGITAL MARKETING BLOG

How NOT Measure The Value of PR

Posted in PR by David Oates

A common strategy that public relations agencies still tout when selling their value is the “Ad Equivalency Value” (AEV). AEV states that any news coverage is three to four times more valuable than running a similar ad in that outlet. Similarly, it's argues that a piece delivered as a news story is more credible than one derived from a paid relationship.

Nov 20, 2017

Brand image and identity – it’s not what you think!

Posted in Marketing by John Sutton

Most of the time, problems and conflicts we encounter in life are down to miscommunication. You said one thing, the person you were talking to interpreted it in a different way to what you intended.

Oct 6, 2017

How Much Does the Conversation In “Conversational Commerce” Matter?

Posted in Marketing by Tony Medrano

Conversation is essential to any retailer’s branding strategy. But in the ongoing shift from brick and mortar to online stores, the channels used for connecting with customers have changed. Promotional mailers have been replaced by email, helpful store clerks by live chat prompts, and customer support phone numbers by omni-channel online communication strategies. The shift to virtual customer engagement presents an exciting opportunity for sales optimization: every customer interaction generates data that can be analyzed to create valuable insights. And as the adage goes, what gets measured gets improved.

Sep 26, 2017

Using Ghostwriters, The Do’s and Don’ts

Posted in Marketing, PR by David Oates

I often have to write articles for clients’ bylines. I try my best to write the piece so it can be placed in blogs and trade magazines or used in speeches and advertisements. In return, I don’t seek or receive attribution. Instead, the credit goes to the person who I collaborated on the piece with.

Sep 4, 2017

Five Ways Live Chat Can Increase Sales

Posted in Marketing by Tony Medrano

Discovering how to efficiently locate, convert, and retain top customers is critical for any growing company. Most leaders of online retailers know this, but rapidly changing consumer behavior and technological innovation make perfect execution difficult.

Sep 1, 2017

Don’t Let Chatbots Become Your Default Brand Ambassador

Posted in Marketing by Tony Medrano

Converting a website visitor into a loyal, high-margin customer requires conversational skills beyond simple grammar and semantics. To be successful, a live chat agent needs to read between the lines, assess the bigger picture of the sales opportunity at hand, hold multiple conversations at once, and respond to their conversation partner with timing, wit, and emotional intuition.

Aug 28, 2017

Healthcare Branding: It’s More Important Than You Think

Posted in Branding, Marketing by Matt Bowen

Nearly half of all hospitals in the United States are losing money, as indicated by a recent study published in Health Affairs, a struggle that has only been exacerbated by the requirements of value-based care. And, as patients are now responsible for an increasing portion of their finances related to healthcare, decisions are made more selectively regarding where to obtain medical services. This means providers and hospital systems must work even harder to attract — and retain — today’s discerning patient.

Aug 24, 2017

[INFOGRAPHIC] 119 Facts You Don’t Know About Email Marketing

Posted in Marketing by Frank Cowell

Email marketing may seem old school today, but it’s still the workhorse of marketing, producing results month-after-month, year-after-year.

Aug 21, 2017

The Chinese Millennial Consumer – How do You Get them On Your Team?

Posted in Marketing by John Sutton

Got a problem with millennials? You just don’t understand us, man…

Self-absorbed, social media addicted, disloyal, oversensitive little snowflakes.

Aug 18, 2017

3 Ways to Make Any Event Successful Regardless of News Coverage

Posted in PR by David Oates

As a PR person, I’ve had numerous instances where we’ve had a good, newsworthy event in the pipeline, with media slated to attend. We’ve worked our tails off for weeks to work the right angles, and our efforts paid off with considerable interest from a variety of news organizations.

Aug 15, 2017

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