Why did we write this guide?
Inbound marketing is the powerhouse methodology that aligns all of the digital marketing activities around driving traffic, generating leads, and nurturing leads for systematic, measurable results. While we are able to succinctly state the value proposition of inbound marketing, it's important to understand that the success of any inbound marketing program will greatly hinge upon the quality of the up-front planning. At Elevator, we have found that most planning is either overlooked or short-changed. Because of this reason, we developed The Definitive Guide to Developing an Inbound Marketing Plan so that the inbound marketing programs we develop start off on the right foot.