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As a kid you don't know this, but the TV has made an unspoken pact with your parents. Translated into words, it goes something like this: "Look, I'll watch your kids for a few hours on Saturday. I'll give them morally neutral programming that doesn't breach anyone's belief systems and you will sleep like a champ. In exchange, during this time when I have their whole-hearted and earnest attention, I will use this trust to sell them whatever I think may interest them." →

I know this is going to really chafe a lot of my peers but it needs to be said... →

In a world where we are all so eager to spread the word, join the conversation and get the celebrity look, it seems a lot easier to lose our grip on the brand message. →

In today's commoditized world it has become increasingly difficult to find that competitive edge. Today, the playing field has been leveled. →

Dear Brands and Stuff, I wrote you a letter... →

I'm currently attending InfusionCon and came across a great tradeshow marketing idea... →

Heinz decided they would address a key complaint that had been around for years - people disliked the packaging of the 'ketchup packets'. →