DIGITAL MARKETING BLOG

Frank Cowell

Inside the Elevator Contributor

Frank Cowell is President at Elevator, a digital brand strategy agency based in the San Diego, California area. He works regularly with CEOs, CMOs, and VPs of Marketing who are looking to create amazing brand experiences while driving inbound leads. A self-taught programmer with a deep understanding of technology, Frank enjoys a unique blend of brand development and marketing savvy that enables him to offer fresh perspectives on often-complex marketing concepts that he distills into actionable, easy-to-understand language. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to branding and digital marketing.
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Frank Cowell's Recent Posts

[INFOGRAPHIC] 119 Facts You Don’t Know About Email Marketing

Posted in Marketing by Frank Cowell

Email marketing may seem old school today, but it’s still the workhorse of marketing, producing results month-after-month, year-after-year.

Aug 21, 2017

Do You Understand the Modern Buyer?

Posted in Marketing by Frank Cowell

How much time do you spend creating a compelling campaign?

Jun 1, 2017

5 Ways Agile Marketing Supports Lead Generation

Posted in Branding, Marketing by Frank Cowell

There’s nothing worse than a talented team that gets bottlenecked by an inefficient approach to project management…

May 22, 2017

Developing a Strong CRM Foundation for Improved Sales

Posted in Strategy by Frank Cowell

HubSpot’s State of Inbound 2016 report indicates that 45 percent of companies surveyed use customer relationship management systems to store lead and customer data. Unfortunately, many respondents also consider manual data entry and a lack of integration as top challenges for current CRM software. Whether your company uses Microsoft Dynamics, Salesforce, or another popular CRM tool, encouraging adoptions and regular use can enhance overall sales objectives.

Apr 17, 2017

Why Decentralized Content is the Next Major Marketing Trend

Posted in Marketing, Strategy by Frank Cowell

Historically, a company’s website and blog served as the pinnacles of online marketing. In today’s world and in the future of marketing, companies are investing more and more in omni-channel marketing activities. According to HubSpot’s State of Inbound 2016 report, decentralized content distribution through digital outlets, such as YouTube, Facebook Video, and Instagram will account for the next major trend in marketing.

Apr 10, 2017

The Difference Between Outbound and Inbound Marketing

Posted in Marketing by Frank Cowell

Many business departments and agencies brand themselves as inbound marketers rather than outbound marketers. Compared with six years ago, the change is enormous. More compelling, though, is the amount of personal experience supporting inbound marketing tactics. HubSpot’s State of Inbound 2016 report highlights the differences between inbound and outbound marketing in 2016:

Apr 3, 2017

Encouraging Marketing and Sales Collaboration

Posted in Marketing, Strategy by Frank Cowell

Professionals who identify as marketers and those who identify as sales representatives are moving closer and closer together. Each department serves a distinct goal, but marketers and sales representatives directly affect the bottom line. In HubSpot’s State of Inbound 2016 report, companies with generally aligned marketing and sales departments account for 44 percent of respondents. Moreover, 82 percent of companies with a tightly aligned relationship between marketing and sales (aka an SLA) identify their marketing strategy as effective.

Mar 27, 2017

State of Inbound: How to Find the Right Sources for Content Creation

Posted in Marketing by Frank Cowell

Every marketing activity, including free activities, costs either money or time. As companies recognize the need for content quality and quantity, they often explore the cost/benefit analysis of content creation.

Mar 13, 2017

Four Proven Methods for Improving Organic SEO

Posted in Marketing, Strategy by Frank Cowell

Over the last three years, HubSpot’s State of Inbound report has shown an interesting trend in inbound marketing projects. Respondents were most interested in expanding their organic SEO presences in 2015 and 2016. In 2014, the objective only placed second to blog content development.

Mar 6, 2017

Lead Conversion: How to Convert Online Leads into Paying Customers

Posted in Inbound Marketing, Marketing by Frank Cowell

A digital presence can maximize marketing outcomes, but without actual sales from digital marketing activities, your CEO is going to less-than-thrilled. That's why lead-to-customer conversion must be a top priority for your organization. In fact, 74% of marketing and sales teams focus most of their marketing efforts on converting leads into customers, according to HubSpot’s State of Inbound 2016 report.

Jan 29, 2017

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