DIGITAL MARKETING BLOG

Tony Medrano

Inside the Elevator Contributor

Tony Medrano's Recent Posts

How Much Does the Conversation In “Conversational Commerce” Matter?

Posted in Marketing by Tony Medrano

Conversation is essential to any retailer’s branding strategy. But in the ongoing shift from brick and mortar to online stores, the channels used for connecting with customers have changed. Promotional mailers have been replaced by email, helpful store clerks by live chat prompts, and customer support phone numbers by omni-channel online communication strategies. The shift to virtual customer engagement presents an exciting opportunity for sales optimization: every customer interaction generates data that can be analyzed to create valuable insights. And as the adage goes, what gets measured gets improved.

Sep 26, 2017

Five Ways Live Chat Can Increase Sales

Posted in Marketing by Tony Medrano

Discovering how to efficiently locate, convert, and retain top customers is critical for any growing company. Most leaders of online retailers know this, but rapidly changing consumer behavior and technological innovation make perfect execution difficult.

Sep 1, 2017

Don’t Let Chatbots Become Your Default Brand Ambassador

Posted in Marketing by Tony Medrano

Converting a website visitor into a loyal, high-margin customer requires conversational skills beyond simple grammar and semantics. To be successful, a live chat agent needs to read between the lines, assess the bigger picture of the sales opportunity at hand, hold multiple conversations at once, and respond to their conversation partner with timing, wit, and emotional intuition.

Aug 28, 2017

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