DIGITAL MARKETING BLOG

[VIDEO] Content Marketing: Target Market Segmentation

Posted in Content Marketing, Inbound Marketing, Marketing by Frank Cowell

In this video from my Content Marketing Bootcamp, I talk about the first step you must take in developing a solid content marketing program: individual target market segments. Watch and let me know what you think!

About Frank Cowell

Frank Cowell is President at Elevator, a digital brand strategy agency based in the San Diego, California area. He works regularly with CEOs, CMOs, and VPs of Marketing who are looking to create amazing brand experiences while driving inbound leads. A self-taught programmer with a deep understanding of technology, Frank enjoys a unique blend of brand development and marketing savvy that enables him to offer fresh perspectives on often-complex marketing concepts that he distills into actionable, easy-to-understand language. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to branding and digital marketing.
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