Three Content Offerings That Will Help Your Organization Generate a Lot More Leads

Posted in Marketing, Strategy by Kendra Uminger

Picture this…

Aug 12, 2017

Three Best Practices for Getting the Most Out of Your Marketing Efforts

Posted in Marketing by Jaime Nacach

Ever watched Any Given Sunday?

Jun 8, 2017

Do You Understand the Modern Buyer?

Posted in Marketing by Frank Cowell

How much time do you spend creating a compelling campaign?

Jun 1, 2017

5 Ways Agile Marketing Supports Lead Generation

Posted in Branding, Marketing by Frank Cowell

There’s nothing worse than a talented team that gets bottlenecked by an inefficient approach to project management…

May 22, 2017

Practice For A Crisis PR Situation

Posted in Marketing, PR by David Oates

Practice for a crisis PR situation: this seems like a counterintuitive statement.

May 15, 2017

Repairing the Bridge Between Sales and Marketing Through Lead Generation

Posted in Marketing by Jaime Nacach

In the digital marketplace, the gross oversaturation of content is evident. With the volume of products and services being offered to consumers, consumers are becoming numb to the sales and marketing tactics that attempt to engage them.

May 8, 2017

Brand Adaptation: Picking the Right Brand Name in China

Posted in Content Marketing, Branding, Marketing, PR by John Sutton

“What’s in a name? that which we call a rose

May 1, 2017

Got A Crisis PR Situation? Take A Breath, Then Consider These Three Things

Posted in Branding, Marketing, PR by David Oates

Here’s an all too familiar saga. An employee goes to the press claiming that he was regularly sexually harassed at your company with senior leadership's knowledge and, by a lack of action, consent to the practice. It’s the first time you hear about it, but not before the blogosphere goes ballistic on the news.

Apr 24, 2017

Developing a Strong CRM Foundation for Improved Sales

Posted in Strategy by Frank Cowell

HubSpot’s State of Inbound 2016 report indicates that 45 percent of companies surveyed use customer relationship management systems to store lead and customer data. Unfortunately, many respondents also consider manual data entry and a lack of integration as top challenges for current CRM software. Whether your company uses Microsoft Dynamics, Salesforce, or another popular CRM tool, encouraging adoptions and regular use can enhance overall sales objectives.

Apr 17, 2017

Why Decentralized Content is the Next Major Marketing Trend

Posted in Marketing, Strategy by Frank Cowell

Historically, a company’s website and blog served as the pinnacles of online marketing. In today’s world and in the future of marketing, companies are investing more and more in omni-channel marketing activities. According to HubSpot’s State of Inbound 2016 report, decentralized content distribution through digital outlets, such as YouTube, Facebook Video, and Instagram will account for the next major trend in marketing.

Apr 10, 2017

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