HubSpot’s State of Inbound 2016 report indicates that 45 percent of companies surveyed use customer relationship management systems to store lead and customer data. Unfortunately, many respondents also consider manual data entry and a lack of integration as top challenges for current CRM software. Whether your company uses Microsoft Dynamics, Salesforce, or another popular CRM tool, encouraging adoptions and regular use can enhance overall sales objectives.
Historically, a company’s website and blog served as the pinnacles of online marketing. In today’s world and in the future of marketing, companies are investing more and more in omni-channel marketing activities. According to HubSpot’s State of Inbound 2016 report, decentralized content distribution through digital outlets, such as YouTube, Facebook Video, and Instagram will account for the next major trend in marketing.
Professionals who identify as marketers and those who identify as sales representatives are moving closer and closer together. Each department serves a distinct goal, but marketers and sales representatives directly affect the bottom line. In HubSpot’s State of Inbound 2016 report, companies with generally aligned marketing and sales departments account for 44 percent of respondents. Moreover, 82 percent of companies with a tightly aligned relationship between marketing and sales (aka an SLA) identify their marketing strategy as effective.
Over the last three years, HubSpot’s State of Inbound report has shown an interesting trend in inbound marketing projects. Respondents were most interested in expanding their organic SEO presences in 2015 and 2016. In 2014, the objective only placed second to blog content development.
The goal of all business owners is to essentially create either a product or service to sell to a growing client and customer base with the hopes of turning a profit and expanding geographically, through the employee base, or otherwise. Now, there are many different barriers-to-entry precluding the way to becoming a successful business. Most businesses will have to learn to face competition, unless they have an extremely niche profession like a “Steel Drum Tuner” or “Olympic Curling Coach”. In this blog I will lay out the basics of the Unique Selling Proposition and how to make yourself stand out amongst your competitors.
Back in the good old days of BC (Before Computer) it used to be so simple...
Prospecting is a changing area in sales. Sales representatives can no longer rely on cold calls, door-to-door sales, and their knowledge of features to close a deal. Instead, they must work closely with marketers, parse data, and use advanced communication skills to build relationships with qualified leads.
There’s been a lot of finger-pointing on both sides of the political aisle since Donald Trump became our President-Elect. But as a marketer, I’m more focused on one aspect that hasn’t received the attention it deserves - voter turnout.
Attending Inbound 2016 was one of this year's highlights for me, for sure. Of course, I couldn't miss Gary V's kick-off keynote. As usual, Gary delivered the goods. If you didn't attend Inbound 2016 or you attended, but you missed Gary's keynote, take some time out of your day and watch this! WARNING: In true Gary fashion, you'll hear plenty of F-bombs, including, but not limited to the word "f#(kface." True story.