I'm currently attending InfusionCon (a conference put on by InfusionSoft [this is my affiliate link, FYI]) and came across a conference exhibitor/sponsor that had a great idea for additional presence without the cost of additional labor. Below are two pictures of their additional table. As you can see they have their collateral distributed. Typically I would say this is a waste of money HOWEVER if you look at the second picture, you’ll notice that they’ve setup a cell phone charging station. This is a common need ("AHHH! I forgot to charge my phone!") and while people charge their phones, they have a captive audience!
