People engage with organizations in a radically different manner than they did 10 years ago. They used to interact throughout their entire journey, as they moved from awareness to consideration to decision. Now, with the explosion of the Internet, self-publishing, and mobile technologies, people can service all of their awareness and consideration needs WITHOUT your involvement. As a result, they’re well informed, have a very fluid journey, and aren’t influenced by traditional “interruption” marketing and advertising the way they once were. So, you need a marketing methodology that engages your target audience on their terms.
The Inbound Marketing Methodology is a marketing methodology that’s designed around today’s realities. Instead of buying ads, buying email lists, and cold calling, Inbound Marketing focuses on creating educational content that pulls people toward your digital brand platform, engaging them in ways that’s meaningful to them. This methodology allows you to pair content with context in order to naturally attract your target audience, pull them through the funnel, and personalize your marketing at scale. It’s like marketing with a magnet instead of a sledgehammer.
While the BUILD – DRIVE – OPTIMIZE Program is comprehensive, it’s not an “all or nothing” proposition. Instead, we’ll work with you to craft a program that is tailored to your goals and objectives while leveraging your current efforts, assets, and resources. This approach allows you the ability to mature your program over time, driving consistent increases in traffic, engagement, and leads year-after-year.
When you put all of those “content marketing” activities together into a BUILD, DRIVE, & OPTIMIZE
way of thinking, it all works that much better. It becomes the “machine” that systematically produces
inbound customer opportunities for you, day in and day out.