Work

We love beer. So it was good fortune that Ballast Point, one of San Diego’s premier craft breweries, came to us for help with a brand refresh. With exponential growth over the last several years, they needed a more consistent, repeatable look that wouldn’t offend their “to-the-death” fans. We understood-- don’t mess with our beer, either.

So we developed a packaging system and online presence that used elements from the original look and feel, tied everything together more cohesively and was easy to replicate for new brews and rapid expansion.