Lantronix Brand Development
Being asked to help a publicly traded Irvine, CA technology company stand out among Silicon Valley elites is a tall order. But when that company's products makes lives easier and helps new businesses grow-- it’s a different story.
"Connect Smart. Do More." was born from our mission to focus on the human benefit of Lantronix technology--not the features. No longer did the XPort Pro offer a 32 bit processor in a thumb-sized device--instead, it enabled doctors and nurses to check patients' vitals from their mobile phones.
"Connect Smart. Do More." has become a guiding principle for Lantronix. And it's cascaded beyond the marketing, trade show booths and website--to permeate company culture and how they work.
