DIGITAL MARKETING BLOG

THE ELEVATOR FORMULA: How to Systematically Transform Strangers into Raving Fans in the Digital Age

Posted in by Frank Cowell

When it comes to digital marketing, something is seriously broken, and nobody is willing to admit it publicly. 

At least not until now...

Oct 16, 2018

Your Virtual Sales Team – How the Conversion Automation Series Can Turn MQLs into Real Opportunities

Posted in Automation, Sales, Lead Generation by Kendra Uminger

We’ve covered the importance of welcoming new contacts to the family, learning about their interests, and nurturing leads with valuable content. But, how do we get leads to take the important next-step down the funnel? That’s where the conversion series comes in! With a compelling, high-value offer, and a few automated emails, you’ll have appointments in your sales team’s calendar in no time.

Jun 29, 2018

The Nurturing Series Turns Strangers into Fans in Just a Few Short Weeks

Posted in Inbound Marketing, Digital Marketing, Content Marketing, Automation by Kendra Uminger

Companies that excel at nurturing leads generate 50% more sales-ready leads at a 33% lower cost. If that’s not enough to wow you, consider that nurtured leads make 47% larger purchases than non-nurtured leads.

Jun 28, 2018

Inbound Marketing Strategies for Each Stage of the Buyer’s Journey

Posted in Digital Marketing, Content Marketing, Inbound Marketing, Marketing, Strategy by Kendra Uminger

Do you remember the last time you made a new purchase? You probably started by doing some research online before even stepping foot in a store, or adding the item to your shopping cart. You went through “the buyer’s journey,” and it’s an important process that we marketers want to help our potential customers through.

Jun 27, 2018

The Segmentation Series - It’s How You’ll Learn More About Your Potential Customers While Delighting Them at the Same Time

Posted in Digital Marketing, Content Marketing, Inbound Marketing, Marketing, Strategy by Kendra Uminger

It doesn’t take that long for savvy marketers to realize that it’s impossible to tap into every interest of every lead with a single topic. But, it’s also impossible to create content that topically relevant for every single person. That’s why businesses must split the difference, and divide and conquer. Segmentation is crucial for understanding how to interact with and nurture your contacts. Instead of trying to personalize content for every lead, divide your potential customers into segments. It’s an organic way to further your marketing campaign and reach the right person with the right words.

Jun 26, 2018

Why You Need a Welcome Series to Make a Great First Impression and Keep Your Leads Engaged

Posted in Digital Marketing, Content Marketing, Inbound Marketing, Marketing, Strategy by Kendra Uminger

If your marketing department seems to be spinning its wheels creating one-off email blasts, it’s time you realize the full potential of HubSpot’s capabilities. When used properly, marketing automation software can help your businesses reach its marketing goals with very little time and effort on your end after initial setup.

Jun 25, 2018

The One Thing That Will Make or Break Your Marketing

Posted in Marketing by Frank Cowell

So, I've been doing this marketing thing for a long time. Like, a really long time.

And I've noticed that there's one big factor, above all others, that can make or break the effectiveness of your marketing...

Jun 20, 2018

Creating a Digital Roadmap for Your Marketing Strategy, Part III: Building Your Roadmap

Posted in Digital Roadmap, Digital Marketing, Strategy by Kendra Uminger

In Parts I and II of our digital roadmap series, we talked about the importance of analysis and planning for your digital marketing strategy. If you’re looking for a good way to make the most of your marketing dollars and create more business for your brand, a roadmap is essential. Analysis helps you identify your priorities and realign your budget to your target customer, and planning for your future helps ensure you’re not spending money without seeing returns. Let’s learn how to build your roadmap and grow your business:

Jun 18, 2018

Creating a Digital Roadmap for Your Marketing Strategy, Part II: Planning Your Journey

Posted in Digital Roadmap, Digital Marketing, Strategy by Kendra Uminger

In Part I of our digital roadmap series, we discussed the importance of planning and narrowing down your digital marketing approach. If you’ve yet to develop a comprehensive digital marketing strategy but want to grow your business, the roadmap is a perfect place to start.

Jun 11, 2018

Creating a Digital Roadmap for Your Marketing Strategy, Part I: Why They’re Important for Your Business

Posted in Digital Roadmap, Digital Marketing, Strategy by Kendra Uminger

Are your marketing efforts falling flat? Are you failing to covert leads, entice new prospects, and gain measureable results from your campaigns? There might be a simple solution: if your company lacks a digital roadmap, you could be spending marketing dollars with no true purpose in mind.

Jun 4, 2018

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