Frank Cowell

Inside the Elevator Contributor

Frank Cowell is President at Elevator, a digital brand strategy agency based in the San Diego, California area. He works regularly with CEOs, CMOs, and VPs of Marketing who are looking to create amazing brand experiences while driving inbound leads. A self-taught programmer with a deep understanding of technology, Frank enjoys a unique blend of brand development and marketing savvy that enables him to offer fresh perspectives on often-complex marketing concepts that he distills into actionable, easy-to-understand language. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to branding and digital marketing.
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Frank Cowell's Recent Posts

Chapter 1: How to Conduct the Discovery Phase

Posted in Digital Marketing by Frank Cowell

Welcome to Chapter 1 of The Definitive Guide to Developing a Digital Marketing Plan. In this chapter, you'll learn how to conduct the research, exploration, and ideation needed to set the stage for the rest of your Digital Marketing Plan. In essence, you'll be saying "Here's where we are, and here's where we want to go." with absolute clarity. Additionally, this phase should help you create alignment and excitement among your team.

Feb 2, 2018

Introduction: The Definitive Guide to Developing a Digital Marketing Plan

Posted in Digital Marketing by Frank Cowell

Why did we write this guide?

Digital marketing is the powerhouse methodology that aligns all of the digital marketing activities around driving traffic, generating leads, and nurturing leads for systematic, measurable results. While we are able to succinctly state the value proposition of digital marketing, it's important to understand that the success of any digital marketing program will greatly hinge upon the quality of the up-front planning. At Elevator, we have found that most planning is either overlooked or short-changed. Because of this reason, we developed The Definitive Guide to Developing a Digtial Marketing Plan so that the digital marketing programs we develop start off on the right foot.

Jan 11, 2018

[INFOGRAPHIC] 119 Facts You Don’t Know About Email Marketing

Posted in Marketing by Frank Cowell

Email marketing may seem old school today, but it’s still the workhorse of marketing, producing results month-after-month, year-after-year.

Aug 21, 2017

Do You Understand the Modern Buyer?

Posted in Marketing by Frank Cowell

How much time do you spend creating a compelling campaign?

Jun 1, 2017

5 Ways Agile Marketing Supports Lead Generation

Posted in Branding, Marketing by Frank Cowell

There’s nothing worse than a talented team that gets bottlenecked by an inefficient approach to project management…

May 22, 2017

Developing a Strong CRM Foundation for Improved Sales

Posted in Strategy by Frank Cowell

HubSpot’s State of Inbound 2016 report indicates that 45 percent of companies surveyed use customer relationship management systems to store lead and customer data. Unfortunately, many respondents also consider manual data entry and a lack of integration as top challenges for current CRM software. Whether your company uses Microsoft Dynamics, Salesforce, or another popular CRM tool, encouraging adoptions and regular use can enhance overall sales objectives.

Apr 17, 2017

Why Decentralized Content is the Next Major Marketing Trend

Posted in Marketing, Strategy by Frank Cowell

Historically, a company’s website and blog served as the pinnacles of online marketing. In today’s world and in the future of marketing, companies are investing more and more in omni-channel marketing activities. According to HubSpot’s State of Inbound 2016 report, decentralized content distribution through digital outlets, such as YouTube, Facebook Video, and Instagram will account for the next major trend in marketing.

Apr 10, 2017

The Difference Between Outbound and Inbound Marketing

Posted in Marketing by Frank Cowell

Many business departments and agencies brand themselves as inbound marketers rather than outbound marketers. Compared with six years ago, the change is enormous. More compelling, though, is the amount of personal experience supporting inbound marketing tactics. HubSpot’s State of Inbound 2016 report highlights the differences between inbound and outbound marketing in 2016:

Apr 3, 2017

Encouraging Marketing and Sales Collaboration

Posted in Marketing, Strategy by Frank Cowell

Professionals who identify as marketers and those who identify as sales representatives are moving closer and closer together. Each department serves a distinct goal, but marketers and sales representatives directly affect the bottom line. In HubSpot’s State of Inbound 2016 report, companies with generally aligned marketing and sales departments account for 44 percent of respondents. Moreover, 82 percent of companies with a tightly aligned relationship between marketing and sales (aka an SLA) identify their marketing strategy as effective.

Mar 27, 2017

State of Inbound: How to Find the Right Sources for Content Creation

Posted in Marketing by Frank Cowell

Every marketing activity, including free activities, costs either money or time. As companies recognize the need for content quality and quantity, they often explore the cost/benefit analysis of content creation.

Mar 13, 2017

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