John Sutton

Inside the Elevator Contributor

John Sutton is a Brand Strategist and UK Director at Brandigo, and loves developing a close working relationship with clients to deliver original, high quality work. Outside the office, he can be found biking round the Cheshire countryside or elegantly falling from a surfboard on the coast of North Wales.
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John Sutton's Recent Posts

Brand image and identity – it’s not what you think!

Posted in Marketing by John Sutton

Most of the time, problems and conflicts we encounter in life are down to miscommunication. You said one thing, the person you were talking to interpreted it in a different way to what you intended.

Oct 6, 2017

The Chinese Millennial Consumer – How do You Get them On Your Team?

Posted in Marketing by John Sutton

Got a problem with millennials? You just don’t understand us, man…

Self-absorbed, social media addicted, disloyal, oversensitive little snowflakes.

Aug 18, 2017

Brand Adaptation: Picking the Right Brand Name in China

Posted in Content Marketing, Branding, Marketing, PR by John Sutton

“What’s in a name? that which we call a rose

May 1, 2017

Content Marketing: How Long Should Your Content Be?

Posted in Content Marketing, Inbound Marketing, Marketing by John Sutton

A question of length…

My secondary school history teacher, Mrs Owen, gave one of the best answers when we asked how long our essays should be.

Feb 3, 2017

Content Marketing: Feeding the Content Monster a Healthy Diet

Posted in Content Marketing, Marketing, Strategy by John Sutton

Back in the good old days of BC (Before Computer) it used to be so simple...

Jan 9, 2017

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