DIGITAL MARKETING BLOG

[VIDEO] Content Marketing: How to Craft an Effective Content Strategy

Posted in Content Marketing, Inbound Marketing, Marketing by Frank Cowell

In this video from my Content Marketing Bootcamp, I talk about how to craft an effective content strategy based on your Buyer Persona's "Buyer's Journey." This easy-to-follow process will ensure that you're providing content that's valuable to your target audiences!

If you haven't watched my video on Buyer Personas, do that first!

Also, don’t forget to grab my Content Marketing Cheat Sheet — it shows you the exact stages you’ll need to go through in order to develop a content marketing program that drives more traffic, engagement, and leads.

About Frank Cowell

Frank Cowell is President at Elevator, a digital brand strategy agency based in the San Diego, California area. He works regularly with CEOs, CMOs, and VPs of Marketing who are looking to create amazing brand experiences while driving inbound leads. A self-taught programmer with a deep understanding of technology, Frank enjoys a unique blend of brand development and marketing savvy that enables him to offer fresh perspectives on often-complex marketing concepts that he distills into actionable, easy-to-understand language. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to branding and digital marketing.
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The Inbound Marketing Content Strategy Workbook

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