The Chinese Millennial Consumer – How do You Get them On Your Team?

Posted in Marketing by John Sutton

Got a problem with millennials? You just don’t understand us, man…

Self-absorbed, social media addicted, disloyal, oversensitive little snowflakes.

Aug 18, 2017

3 Ways to Make Any Event Successful Regardless of News Coverage

Posted in PR by David Oates

As a PR person, I’ve had numerous instances where we’ve had a good, newsworthy event in the pipeline, with media slated to attend. We’ve worked our tails off for weeks to work the right angles, and our efforts paid off with considerable interest from a variety of news organizations.

Aug 15, 2017

Three Content Offerings That Will Help Your Organization Generate a Lot More Leads

Posted in Marketing, Strategy by Kendra Uminger

Picture this…

Aug 12, 2017

Three Best Practices for Getting the Most Out of Your Marketing Efforts

Posted in Marketing by Jaime Nacach

Ever watched Any Given Sunday?

Jun 8, 2017

Do You Understand the Modern Buyer?

Posted in Marketing by Frank Cowell

How much time do you spend creating a compelling campaign?

Jun 1, 2017

5 Ways Agile Marketing Supports Lead Generation

Posted in Branding, Marketing by Frank Cowell

There’s nothing worse than a talented team that gets bottlenecked by an inefficient approach to project management…

May 22, 2017

Practice For A Crisis PR Situation

Posted in Marketing, PR by David Oates

Practice for a crisis PR situation: this seems like a counterintuitive statement.

May 15, 2017

Repairing the Bridge Between Sales and Marketing Through Lead Generation

Posted in Marketing by Jaime Nacach

In the digital marketplace, the gross oversaturation of content is evident. With the volume of products and services being offered to consumers, consumers are becoming numb to the sales and marketing tactics that attempt to engage them.

May 8, 2017

Brand Adaptation: Picking the Right Brand Name in China

Posted in Content Marketing, Branding, Marketing, PR by John Sutton

“What’s in a name? that which we call a rose

May 1, 2017

Got A Crisis PR Situation? Take A Breath, Then Consider These Three Things

Posted in Branding, Marketing, PR by David Oates

Here’s an all too familiar saga. An employee goes to the press claiming that he was regularly sexually harassed at your company with senior leadership's knowledge and, by a lack of action, consent to the practice. It’s the first time you hear about it, but not before the blogosphere goes ballistic on the news.

Apr 24, 2017

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