DIGITAL MARKETING BLOG

Brand Adaptation: Picking the Right Brand Name in China

Posted in Content Marketing, Branding, Marketing, PR by John Sutton

“What’s in a name? that which we call a rose

May 1, 2017

Content Marketing: How Long Should Your Content Be?

Posted in Content Marketing, Inbound Marketing, Marketing by John Sutton

A question of length…

My secondary school history teacher, Mrs Owen, gave one of the best answers when we asked how long our essays should be.

Feb 3, 2017

Content Marketing: Feeding the Content Monster a Healthy Diet

Posted in Content Marketing, Marketing, Strategy by John Sutton

Back in the good old days of BC (Before Computer) it used to be so simple...

Jan 9, 2017

[VIDEO] Content Marketing: How to Promote Your Campaigns

Posted in Content Marketing, Inbound Marketing, Marketing by Frank Cowell

In this video from my Content Marketing Bootcamp, I talk about how to promote your content marketing campaigns for maximum ROI.

Oct 26, 2016

[VIDEO] Content Marketing: How to Strategically Integrate Email

Posted in Content Marketing, Inbound Marketing, Marketing by Frank Cowell

In this video from my Content Marketing Bootcamp, I talk about how to strategically integrate email into your content marketing campaigns.

Oct 5, 2016

[VIDEO] Content Marketing: How to Develop an Effective Campaign

Posted in Content Marketing, Inbound Marketing, Marketing by Frank Cowell

In this video from my Content Marketing Bootcamp, I talk about how to craft an effective content marketing campaign based on your Buyer Persona's "Buyer's Journey" and their related content strategy.

Sep 22, 2016

Inbound Lead Generation: What Role Does CRM Play?

Posted in Content Marketing, Inbound Marketing, Marketing by Liz Greene

When generating leads, keeping track of all of the data surrounding those leads is absolutely essential. In fact, the proper approach to inbound lead management can be the key to success in your inbound marketing program. It’s also one of the most commonly ignored aspects of inbound lead generation — at least at first. Often by the time a CRM system (customer relationship management) is adopted, the valuable information sales and marketing professionals need is in disarray.

Sep 15, 2016

[VIDEO] Content Marketing: How to Craft an Effective Content Strategy

Posted in Content Marketing, Inbound Marketing, Marketing by Frank Cowell

In this video from my Content Marketing Bootcamp, I talk about how to craft an effective content strategy based on your Buyer Persona's "Buyer's Journey." This easy-to-follow process will ensure that you're providing content that's valuable to your target audiences!

Sep 14, 2016

The Future of Sales: Adapt or Die

Posted in Content Marketing, Inbound Marketing, Marketing, Strategy by Frank Cowell

Sales, as we know it, is heading towards extinction.

Sep 11, 2016

[VIDEO] Content Marketing: Why You Need a Statement of Value for Your Buyer Persona

Posted in Content Marketing, Inbound Marketing, Marketing by Frank Cowell

In this video from my Content Marketing Bootcamp, I talk about the importance of defining a Statement of Value for each of your Buyer Personas. Thanks to our partnership with DigitalMarketer for sharing this nugget of wisdom on Statement of Value!

Sep 7, 2016

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