DIGITAL MARKETING BLOG

The Nurturing Series Turns Strangers into Fans in Just a Few Short Weeks

Posted in Content Marketing, Inbound Marketing, Digital Marketing, Automation by Kendra Uminger

Companies that excel at nurturing leads generate 50% more sales-ready leads at a 33% lower cost. If that’s not enough to wow you, consider that nurtured leads make 47% larger purchases than non-nurtured leads.

Jun 28, 2018

Inbound Marketing Strategies for Each Stage of the Buyer’s Journey

Posted in Content Marketing, Inbound Marketing, Marketing, Strategy, Digital Marketing by Kendra Uminger

Do you remember the last time you made a new purchase? You probably started by doing some research online before even stepping foot in a store, or adding the item to your shopping cart. You went through “the buyer’s journey,” and it’s an important process that we marketers want to help our potential customers through.

Jun 27, 2018

The Segmentation Series - It’s How You’ll Learn More About Your Potential Customers While Delighting Them at the Same Time

Posted in Content Marketing, Inbound Marketing, Marketing, Strategy, Digital Marketing by Kendra Uminger

It doesn’t take that long for savvy marketers to realize that it’s impossible to tap into every interest of every lead with a single topic. But, it’s also impossible to create content that topically relevant for every single person. That’s why businesses must split the difference, and divide and conquer. Segmentation is crucial for understanding how to interact with and nurture your contacts. Instead of trying to personalize content for every lead, divide your potential customers into segments. It’s an organic way to further your marketing campaign and reach the right person with the right words.

Jun 26, 2018

Why You Need a Welcome Series to Make a Great First Impression and Keep Your Leads Engaged

Posted in Content Marketing, Inbound Marketing, Marketing, Strategy, Digital Marketing by Kendra Uminger

If your marketing department seems to be spinning its wheels creating one-off email blasts, it’s time you realize the full potential of HubSpot’s capabilities. When used properly, marketing automation software can help your businesses reach its marketing goals with very little time and effort on your end after initial setup.

Jun 25, 2018

Brand Adaptation: Picking the Right Brand Name in China

Posted in Content Marketing, Branding, Marketing, PR by John Sutton

“What’s in a name? that which we call a rose

May 1, 2017

Content Marketing: How Long Should Your Content Be?

Posted in Content Marketing, Inbound Marketing, Marketing by John Sutton

A question of length…

My secondary school history teacher, Mrs Owen, gave one of the best answers when we asked how long our essays should be.

Feb 3, 2017

Content Marketing: Feeding the Content Monster a Healthy Diet

Posted in Content Marketing, Marketing, Strategy by John Sutton

Back in the good old days of BC (Before Computer) it used to be so simple...

Jan 9, 2017

[VIDEO] Content Marketing: How to Promote Your Campaigns

Posted in Content Marketing, Inbound Marketing, Marketing by Frank Cowell

In this video from my Content Marketing Bootcamp, I talk about how to promote your content marketing campaigns for maximum ROI.

Oct 26, 2016

[VIDEO] Content Marketing: How to Strategically Integrate Email

Posted in Content Marketing, Inbound Marketing, Marketing by Frank Cowell

In this video from my Content Marketing Bootcamp, I talk about how to strategically integrate email into your content marketing campaigns.

Oct 5, 2016

[VIDEO] Content Marketing: How to Develop an Effective Campaign

Posted in Content Marketing, Inbound Marketing, Marketing by Frank Cowell

In this video from my Content Marketing Bootcamp, I talk about how to craft an effective content marketing campaign based on your Buyer Persona's "Buyer's Journey" and their related content strategy.

Sep 22, 2016

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