DIGITAL MARKETING BLOG

Creating a Digital Roadmap for Your Marketing Strategy, Part III: Building Your Roadmap

Posted in Strategy, Digital Marketing, Digital Roadmap by Kendra Uminger

In Parts I and II of our digital roadmap series, we talked about the importance of analysis and planning for your digital marketing strategy. If you’re looking for a good way to make the most of your marketing dollars and create more business for your brand, a roadmap is essential. Analysis helps you identify your priorities and realign your budget to your target customer, and planning for your future helps ensure you’re not spending money without seeing returns. Let’s learn how to build your roadmap and grow your business:

Jun 18, 2018

Creating a Digital Roadmap for Your Marketing Strategy, Part II: Planning Your Journey

Posted in Strategy, Digital Marketing, Digital Roadmap by Kendra Uminger

In Part I of our digital roadmap series, we discussed the importance of planning and narrowing down your digital marketing approach. If you’ve yet to develop a comprehensive digital marketing strategy but want to grow your business, the roadmap is a perfect place to start.

Jun 11, 2018

Creating a Digital Roadmap for Your Marketing Strategy, Part I: Why They’re Important for Your Business

Posted in Strategy, Digital Marketing, Digital Roadmap by Kendra Uminger

Are your marketing efforts falling flat? Are you failing to covert leads, entice new prospects, and gain measureable results from your campaigns? There might be a simple solution: if your company lacks a digital roadmap, you could be spending marketing dollars with no true purpose in mind.

Jun 4, 2018

How to Turn Your HubSpot Marketing Automation Software into a Powerful Lead Nurturing and Conversion Machine

Posted in Marketing, Digital Marketing by Kendra Uminger

Are you one of the many marketers frustrated by the fact that you haven’t taken advantage of HubSpot’s capabilities? You were so excited when you purchased HubSpot’s powerful marketing automation software - yet here you are several months later with only a few simple email campaigns under your belt.

May 21, 2018

11 DIGITAL MARKETING THOUGHT LEADERS YOU SHOULD FOLLOW IN 2018

Posted in Digital Marketing by Claudia Hudson

In the constantly evolving—and admittedly, sometimes fickle— world of digital marketing, few buzzwords are quite as buzzy, but yet quite as authentically important, as “thought leadership.”

May 14, 2018

How a Digital Roadmap Will Help You Blaze a Trail to The Perfect Digital Marketing Strategy and Win a Ton of Business in the Process

Posted in Strategy, Digital Marketing, Digital Roadmap by Kendra Uminger

Want to know the simple reason your digital marketing isn’t working? Because it lacks a key component: strategy.

Apr 27, 2018

Chapter 1: How to Conduct the Discovery Phase

Posted in Digital Marketing by Frank Cowell

Welcome to Chapter 1 of The Definitive Guide to Developing a Digital Marketing Plan. In this chapter, you'll learn how to conduct the research, exploration, and ideation needed to set the stage for the rest of your Digital Marketing Plan. In essence, you'll be saying "Here's where we are, and here's where we want to go." with absolute clarity. Additionally, this phase should help you create alignment and excitement among your team.

Feb 2, 2018

Introduction: The Definitive Guide to Developing a Digital Marketing Plan

Posted in Digital Marketing by Frank Cowell

Why did we write this guide?

Digital marketing is the powerhouse methodology that aligns all of the digital marketing activities around driving traffic, generating leads, and nurturing leads for systematic, measurable results. While we are able to succinctly state the value proposition of digital marketing, it's important to understand that the success of any digital marketing program will greatly hinge upon the quality of the up-front planning. At Elevator, we have found that most planning is either overlooked or short-changed. Because of this reason, we developed The Definitive Guide to Developing a Digtial Marketing Plan so that the digital marketing programs we develop start off on the right foot.

Jan 11, 2018

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