Customers are worth much more than just what they purchase — it is important to build relationships with customers so they will come back to purchase more and tell friends and family about your brand.
My secondary school history teacher, Mrs Owen, gave one of the best answers when we asked how long our essays should be.
A digital presence can maximize marketing outcomes, but without actual sales from digital marketing activities, your CEO is going to less-than-thrilled. That's why lead-to-customer conversion must be a top priority for your organization. In fact, 74% of marketing and sales teams focus most of their marketing efforts on converting leads into customers, according to HubSpot’s State of Inbound 2016 report.
In this video from my Content Marketing Bootcamp, I talk about how to promote your content marketing campaigns for maximum ROI.
In this video from my Content Marketing Bootcamp, I talk about how to strategically integrate email into your content marketing campaigns.
In this video from my Content Marketing Bootcamp, I talk about how to craft an effective content marketing campaign based on your Buyer Persona's "Buyer's Journey" and their related content strategy.
When generating leads, keeping track of all of the data surrounding those leads is absolutely essential. In fact, the proper approach to inbound lead management can be the key to success in your inbound marketing program. It’s also one of the most commonly ignored aspects of inbound lead generation — at least at first. Often by the time a CRM system (customer relationship management) is adopted, the valuable information sales and marketing professionals need is in disarray.
In this video from my Content Marketing Bootcamp, I talk about how to craft an effective content strategy based on your Buyer Persona's "Buyer's Journey." This easy-to-follow process will ensure that you're providing content that's valuable to your target audiences!
In this video from my Content Marketing Bootcamp, I talk about the importance of defining a Statement of Value for each of your Buyer Personas. Thanks to our partnership with DigitalMarketer for sharing this nugget of wisdom on Statement of Value!