DIGITAL MARKETING BLOG

Creating a Digital Roadmap for Your Marketing Strategy, Part III: Building Your Roadmap

Posted in Strategy, Digital Marketing, Digital Roadmap by Kendra Uminger

In Parts I and II of our digital roadmap series, we talked about the importance of analysis and planning for your digital marketing strategy. If you’re looking for a good way to make the most of your marketing dollars and create more business for your brand, a roadmap is essential. Analysis helps you identify your priorities and realign your budget to your target customer, and planning for your future helps ensure you’re not spending money without seeing returns. Let’s learn how to build your roadmap and grow your business:

Jun 18, 2018

Creating a Digital Roadmap for Your Marketing Strategy, Part II: Planning Your Journey

Posted in Strategy, Digital Marketing, Digital Roadmap by Kendra Uminger

In Part I of our digital roadmap series, we discussed the importance of planning and narrowing down your digital marketing approach. If you’ve yet to develop a comprehensive digital marketing strategy but want to grow your business, the roadmap is a perfect place to start.

Jun 11, 2018

Creating a Digital Roadmap for Your Marketing Strategy, Part I: Why They’re Important for Your Business

Posted in Strategy, Digital Marketing, Digital Roadmap by Kendra Uminger

Are your marketing efforts falling flat? Are you failing to covert leads, entice new prospects, and gain measureable results from your campaigns? There might be a simple solution: if your company lacks a digital roadmap, you could be spending marketing dollars with no true purpose in mind.

Jun 4, 2018

How a Digital Roadmap Will Help You Blaze a Trail to The Perfect Digital Marketing Strategy and Win a Ton of Business in the Process

Posted in Strategy, Digital Marketing, Digital Roadmap by Kendra Uminger

Want to know the simple reason your digital marketing isn’t working? Because it lacks a key component: strategy.

Apr 27, 2018

Three Content Offerings That Will Help Your Organization Generate a Lot More Leads

Posted in Marketing, Strategy by Kendra Uminger

Picture this…

Aug 12, 2017

Developing a Strong CRM Foundation for Improved Sales

Posted in Strategy by Frank Cowell

HubSpot’s State of Inbound 2016 report indicates that 45 percent of companies surveyed use customer relationship management systems to store lead and customer data. Unfortunately, many respondents also consider manual data entry and a lack of integration as top challenges for current CRM software. Whether your company uses Microsoft Dynamics, Salesforce, or another popular CRM tool, encouraging adoptions and regular use can enhance overall sales objectives.

Apr 17, 2017

Why Decentralized Content is the Next Major Marketing Trend

Posted in Marketing, Strategy by Frank Cowell

Historically, a company’s website and blog served as the pinnacles of online marketing. In today’s world and in the future of marketing, companies are investing more and more in omni-channel marketing activities. According to HubSpot’s State of Inbound 2016 report, decentralized content distribution through digital outlets, such as YouTube, Facebook Video, and Instagram will account for the next major trend in marketing.

Apr 10, 2017

Encouraging Marketing and Sales Collaboration

Posted in Marketing, Strategy by Frank Cowell

Professionals who identify as marketers and those who identify as sales representatives are moving closer and closer together. Each department serves a distinct goal, but marketers and sales representatives directly affect the bottom line. In HubSpot’s State of Inbound 2016 report, companies with generally aligned marketing and sales departments account for 44 percent of respondents. Moreover, 82 percent of companies with a tightly aligned relationship between marketing and sales (aka an SLA) identify their marketing strategy as effective.

Mar 27, 2017

Four Proven Methods for Improving Organic SEO

Posted in Marketing, Strategy by Frank Cowell

Over the last three years, HubSpot’s State of Inbound report has shown an interesting trend in inbound marketing projects. Respondents were most interested in expanding their organic SEO presences in 2015 and 2016. In 2014, the objective only placed second to blog content development.

Mar 6, 2017

What Makes You So Special?: A Unique Selling Proposition

Posted in Marketing, Strategy by Jaime Nacach

The goal of all business owners is to essentially create either a product or service to sell to a growing client and customer base with the hopes of turning a profit and expanding geographically, through the employee base, or otherwise. Now, there are many different barriers-to-entry precluding the way to becoming a successful business. Most businesses will have to learn to face competition, unless they have an extremely niche profession like a “Steel Drum Tuner” or “Olympic Curling Coach”. In this blog I will lay out the basics of the Unique Selling Proposition and how to make yourself stand out amongst your competitors.

Jan 11, 2017

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