DIGITAL MARKETING BLOG

Inbound Marketing Strategies for Each Stage of the Buyer’s Journey

Posted in Digital Marketing, Content Marketing, Inbound Marketing, Marketing, Strategy by Kendra Uminger

Do you remember the last time you made a new purchase? You probably started by doing some research online before even stepping foot in a store, or adding the item to your shopping cart. You went through “the buyer’s journey,” and it’s an important process that we marketers want to help our potential customers through.

Jun 27, 2018

The Segmentation Series - It’s How You’ll Learn More About Your Potential Customers While Delighting Them at the Same Time

Posted in Digital Marketing, Content Marketing, Inbound Marketing, Marketing, Strategy by Kendra Uminger

It doesn’t take that long for savvy marketers to realize that it’s impossible to tap into every interest of every lead with a single topic. But, it’s also impossible to create content that topically relevant for every single person. That’s why businesses must split the difference, and divide and conquer. Segmentation is crucial for understanding how to interact with and nurture your contacts. Instead of trying to personalize content for every lead, divide your potential customers into segments. It’s an organic way to further your marketing campaign and reach the right person with the right words.

Jun 26, 2018

Why You Need a Welcome Series to Make a Great First Impression and Keep Your Leads Engaged

Posted in Digital Marketing, Content Marketing, Inbound Marketing, Marketing, Strategy by Kendra Uminger

If your marketing department seems to be spinning its wheels creating one-off email blasts, it’s time you realize the full potential of HubSpot’s capabilities. When used properly, marketing automation software can help your businesses reach its marketing goals with very little time and effort on your end after initial setup.

Jun 25, 2018

Creating a Digital Roadmap for Your Marketing Strategy, Part III: Building Your Roadmap

Posted in Digital Roadmap, Digital Marketing, Strategy by Kendra Uminger

In Parts I and II of our digital roadmap series, we talked about the importance of analysis and planning for your digital marketing strategy. If you’re looking for a good way to make the most of your marketing dollars and create more business for your brand, a roadmap is essential. Analysis helps you identify your priorities and realign your budget to your target customer, and planning for your future helps ensure you’re not spending money without seeing returns. Let’s learn how to build your roadmap and grow your business:

Jun 18, 2018

Creating a Digital Roadmap for Your Marketing Strategy, Part II: Planning Your Journey

Posted in Digital Roadmap, Digital Marketing, Strategy by Kendra Uminger

In Part I of our digital roadmap series, we discussed the importance of planning and narrowing down your digital marketing approach. If you’ve yet to develop a comprehensive digital marketing strategy but want to grow your business, the roadmap is a perfect place to start.

Jun 11, 2018

Creating a Digital Roadmap for Your Marketing Strategy, Part I: Why They’re Important for Your Business

Posted in Digital Roadmap, Digital Marketing, Strategy by Kendra Uminger

Are your marketing efforts falling flat? Are you failing to covert leads, entice new prospects, and gain measureable results from your campaigns? There might be a simple solution: if your company lacks a digital roadmap, you could be spending marketing dollars with no true purpose in mind.

Jun 4, 2018

How a Digital Roadmap Will Help You Blaze a Trail to The Perfect Digital Marketing Strategy and Win a Ton of Business in the Process

Posted in Digital Roadmap, Digital Marketing, Strategy by Kendra Uminger

Want to know the simple reason your digital marketing isn’t working? Because it lacks a key component: strategy.

Apr 27, 2018

Three Content Offerings That Will Help Your Organization Generate a Lot More Leads

Posted in Marketing, Strategy by Kendra Uminger

Picture this…

Aug 12, 2017

Developing a Strong CRM Foundation for Improved Sales

Posted in Strategy by Frank Cowell

HubSpot’s State of Inbound 2016 report indicates that 45 percent of companies surveyed use customer relationship management systems to store lead and customer data. Unfortunately, many respondents also consider manual data entry and a lack of integration as top challenges for current CRM software. Whether your company uses Microsoft Dynamics, Salesforce, or another popular CRM tool, encouraging adoptions and regular use can enhance overall sales objectives.

Apr 17, 2017

Why Decentralized Content is the Next Major Marketing Trend

Posted in Marketing, Strategy by Frank Cowell

Historically, a company’s website and blog served as the pinnacles of online marketing. In today’s world and in the future of marketing, companies are investing more and more in omni-channel marketing activities. According to HubSpot’s State of Inbound 2016 report, decentralized content distribution through digital outlets, such as YouTube, Facebook Video, and Instagram will account for the next major trend in marketing.

Apr 10, 2017

Don't Miss Out,
Get Inside Now.

Join the Inside the Elevator community and get exclusive access to next level content, online training events, our private community, and more!

Ready to double your leads in the next 90 days?

Learn More