Content marketing is a big buzzword.
But it doesn’t take long to realize that sending email blasts or writing blog posts alone won’t drive your ROI.
At Elevator, we believe the problem isn’t that you’re investing in content creation.
In fact, blog articles, email messages, and social media posts play a powerful role in digital marketing.
Your real challenge is your content isn’t connected to a larger strategy…a system that operates like an automated machine, consistently transforming strangers into buyers in the digital age.
At Elevator, we call this larger strategy The Elevator Formula.
To take your growth to the next level, The Elevator Formula allows your brand to raise relationships from one level to the next...so it's easy for virtual strangers to transition to profitable buyer.
The way website visitors willingly become your customers?
The answer lies in content marketing.
Put simply, content marketing is the “up” button in your company’s elevator.
Each piece of content meets a need that’s specific to your target persona’s pain point. But here is what’s important: the higher the relationship, the more valuable content you must offer.
When you offer better resources at each relationship level for targeted buyer personas, it’s only natural that they’ll want to rise to the next level.
Powered by The Elevator Formula, content marketing means strangers become leads...leads become qualified opportunities...and qualified opportunities become revenue-driving, growth-increasing buyers.
Creating content that elevates relationships requires the right strategy. At Elevator, our strategy-first approach means we’ll take a deep dive into your buyer persona, identifying what information, tools, or resources will raise your buyer’s relationship with your brand. The result? You gain content marketing that functions as a strategic component of your elevator, doing its part to increase your ROI.
Likes and shares may be important to other digital marketing firms. But, at Elevator, our goal is simple: create relevant, helpful, and valuable messages that irresistibly invite strangers to step into your elevator...and hit the up button. Gain a social media strategy that drives awareness, differentiation, and—eventually—conversions.
Leverage the power of content-rich articles to attract future clients and differentiate your brand. Together, we’ll create a strategy where blog posts are an integral part of your buyer-persona elevator and have a clear link to ROI. With Elevator, you’ll walk away from aimless articles and deliver content that’s optimized around growing your business.
Take your content marketing to the next level with one-on-one coaching. At Elevator, we recognize that some companies simply need guidance and a clear path forward. Our coaching provides the blueprint you need to build your elevator and keep it running.