It’s a well-known maxim.
To grow your brand, you have three options: raise prices, rely on the same buyers over and over again, or find new buyers.
If you’re like many companies, finding new buyers through digital marketing can seem nearly impossible—especially if you have online forms that never get filled and pages that never get clicked.
But if you’re struggling to increase traffic and awareness in the online marketplace, here’s what you need to know.
Your brand can’t find new buyers…because buyers can’t find your brand.
To help buyers find your site, you’ll need a critical digital marketing tactic—search engine optimization (SEO).
With search engine optimization, your site creates an online experience where buyers can easily discover information and resources that meet their needs...which improves your rank in search engine results.
Effective SEO starts with understanding your buyers, and that’s why SEO is more than stuffing webpages with keywords.
The good news is, you’ll execute buyer-centric SEO when you partner with Elevator.
Thanks to The Elevator Formula, you’ll identify a single buyer persona and a single pain point. Then, with the Elevator team, you’ll create an “elevator”—a mechanism that strategically raises relationships so brand strangers become profitable buyers.
You won’t simply use SEO for its own sake.
Instead, you’ll leverage optimization to raise awareness and invite buyers into your revenue-generating elevator.
Discover the search terms that connect your brand with the right buyers. We recognize the importance of keyword research for your SEO strategy. If you want to optimize your content, you can’t take a try-and-see approach. With Elevator, you’ll gain the expertise of a data-driven strategist who analyzes potential keywords for your brand and selects the best search terms for your content. Instead of making marketing decisions blindfolded, you’ll know what keywords to target in your SEO strategy.
Craft your content around valuable search terms, and follow best practices for search engine optimization. Content plays an important role in driving awareness and traffic, and we’ll help you create a buyer-friendly platform and value-packed content that meets buyer needs. On top of that, we’ll ensure your newly created content is optimized for key search terms. With our in-house SEO expertise, you’ll have the support you need to tailor your content for organic growth.